About us

Established in 1999, Kantar Media Vietnam takes pride in providing our media research expertise and data-driven insights to facilitate the growth and development of the industry.
Our solutions reflect Vietnam's emerging and dynamic media market and has been used extensively by our partners whether they are in the broadcasting or in marketing and advertising business.

Kantar Media is part of Kantar, the world's leading data, insights and consulting company.

Our solutions

Television Audience Measurement - TAM

  • We measure Vietnam TV audiences, helping broadcasters assess and determine their programming and advertising space, and advertisers, agencies optimize their media strategies.

Advertising Expenditure - AdEx

  • We monitor advertising attributes by spend, creative, channel and media type (TV/Radio/Newspaper & Magazine).
    Our AdEx enables clients to make informed decisions on media and marketing strategies, create more effective plans, and enhance campaign performance.

Target Group Index - TGI

  • TGI delivers most comprehensive insights into online and offline behavior and attitudes, media consumption, product and brand use.
    This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences.

Ad-hoc Survey

  • We specialize in understanding how consumers relate to the media, within the wider context of their lives. We have a specialist team that generates actionable insights from research and analysis, so that clients can make informed decisions.

Contact us

+ 84 28 3939 0779
34-36 Nam Ky Khoi Nghia, District 1, Ho Chi Minh City, Vietnam
Get in contact with us to find out more about how our solutions can help your business.