This has been a year where corporate reputation has taken centre stage, and communications teams have firmly held the spotlight. The importance of digital communications channels has undoubtedly accelerated too, with the ever-growing number of news sources and platforms offering both opportunities and challenges. Accessing and reaching audiences at scale becomes ever harder, and 57% of the industry fear that online distribution algorithms are largely to blame. Meanwhile, could the hype around some channels actually be overstating the reality?

Earlier this year we spoke to over 700 in-house communications practitioners and 6,000 members of the general public across Western Europe. The pages that follow summarise our findings and reveal some uncomfortable truths. We challenge our collective conventional thinking, identify new priorities, and underline the importance of evidence-based insights. Our provocative analysis considers five important steps that empower our clients to manage reputation successfully and unlock the value of insight to build smarter communications strategies.

Enter your details in the form to download your copy.