Data Strategies for Brand Growth

Data Strategies for Brand Growth

The findings from our recent global study, reflect advertisers’ quest to understand the battleground: it’s mission critical for any successful brand to be able to see activity through a competitive lens.

Brands are operating in an exciting media environment that’s more dynamic than ever before. To some extent, all marketers are feeling some form of data paralysis, confronted with the need to pivot faster, and to strive for great efficiency and greater impact in their media and creative strategies, in an always-on, competitive landscape. This short report provides an overview of the considerations advertisers can take to leverage the full power of their own direct consumer relationships, bringing relevant stories to the right audiences at the right time. It affirms how responsible data stewardship can enable marketers to grow share of pocket in order to grow market share.

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