Media Trends and Predictions 2022: Pathways to Growth
Posted on 17-11-2021
This year’s report seeks to identify both risks and opportunities for your business in 2022, in full expectation that it will be a critical year for most.
As restrictions have loosened in many parts of the world, and the early stages of economic recovery have begun, we’ve seen some rebalancing of media investment across channels and growth is forecast.
Yet the future for our industry contains many uncertainties. This year’s report seeks to identify both risks and opportunities for your business in 2022, in full expectation that it will be a critical year for most.
Get a clear view on some of the biggest trends in the media world to help guide you through a period of recovery and innovation. The report highlights five key themes emerging in the media sphere:
- Video streaming: a complex, ever-evolving market
From audience attitudes to commercial models, changes on multiple fronts show there’s still plenty to surprise in media’s most dynamic market...
- Re-modelling the commercial internet
Tracking cookies underpin the free internet model, so what happens once they’re gone? These are the trends and upcoming solutions that signal a major overhaul of online marketing...
- A different approach to data
From commerce to cookies, the world is changing – and so too are advertisers’ attitudes towards data...
- Performance media and marketing: an expanding playground for brands
The pandemic saw many brands turn to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented...
- Life in a pandemic – and what it means now for brands and media
Now that we have a clearer picture of how the pandemic is shaping society, attitudes and behaviours, we must use what we know to plan for new challenges...
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