The effects of Coronavirus on Vietnamese media consumption
Posted on 30-04-2020
It has been 3 months since the first Covid-19 cases discovered in Ho Chi Minh City. Any changes in media landscape you should be aware of?
Let’s look back to audience media consumption and uncover some key take-outs we observed to get prepared ahead of this unsual time.
- Overall media consumption increase
- News and Entertainment dominate the attention
- Little impact on overall advertising expenditure though two sectors are badly affected
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