Brand Footprint is set apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Consumer Reach Points (CRPs) form the basis of the ranking. An innovative metric that measures how many households around the world are buying a brand (penetration) and how often (frequency), it provides a true representation of shopper choice.

For Vietnam’s rankings, we reveal the Top 10 FMCG brand owners, and the Top 10 FMCG brands in Health & Beauty, Home Care, Food, Beverages, Dairy and Dairy Substitutes being bought by the most consumers, the most often in Urban 4 Cities (Ho Chi Minh City, Ha Noi, Da Nang and Can Tho) and Rural Vietnam.

•  Vinamilk and Unilever reinforce their leading position in urban 4 cities and rural areas respectively
• Nestlé is honored as the 3 rd brand owner achieving healthy growth in Urban ranking
• Calofic becomes a rising star with a highest growth rate among the Top 10 the most chosen brand owners

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