At no other point have advertisers faced so many unique challenges all at once. Brands today are constantly dealing with wave after wave of disruption. Only insight and adaptation can help advertisers and brands navigate such turbulent times. In this end of year’s sharing, our focus revolves around themes:

• Key trends in the media landscape and strategy
• New and alternative ways to maximize the value and impact of existing data to greater effect.

We are delighted to share with you Kantar’s Vietnam Insight Collection 2022 to provide you a comprehensive read on the impacts of the pandemic in the short term as well as consumer changes in the long term, which will support you to reshape business strategies in 2022 and beyond.

Let’s look back to Tet 2021 consumer behaviors and uncover some key take-outs we observed to get prepared ahead of prosperous Tet 2022.

Our latest and exclusive study is bigger and more comprehensive than before.

In Kantar’s Brand Footprint 2021, we reveals Vietnam’s most chosen brands 2021.

Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6^th edition)

Check out our expert summaries and analyses of broad picture of media in Vietnam.

It has been 3 months since the first Covid-19 cases discovered in Ho Chi Minh City. Any changes in media landscape you should be aware of?