With the rapid penetration of video services in Vietnam, including streaming, linear FTA, and pay TV channels, even in rural areas, where can a diverse and rich audience market be found and what is the advertising potential for brands and marketeers in today's conversion landscape, opening up significant opportunities to reach and interact with various audience groups.

Kantar Media mở rộng dịch vụ thu thập quảng cáo thông minh tại Việt Nam

Gần đây, chúng tôi đã mở rộng dịch vụ thu thập quảng cáo thông minh tại Việt Nam bằng cách ra mắt dịch vụ theo dõi quảng cáo kỹ thuật số kết hợp với các hình thức phương tiện truyền thông trực tuyến

At no other point have advertisers faced so many unique challenges all at once. Brands today are constantly dealing with wave after wave of disruption. Only insight and adaptation can help advertisers and brands navigate such turbulent times. In this end of year’s sharing, our focus revolves around themes:

• Key trends in the media landscape and strategy
• New and alternative ways to maximize the value and impact of existing data to greater effect.

We are delighted to share with you Kantar’s Vietnam Insight Collection 2022 to provide you a comprehensive read on the impacts of the pandemic in the short term as well as consumer changes in the long term, which will support you to reshape business strategies in 2022 and beyond.

Let’s look back to Tet 2021 consumer behaviors and uncover some key take-outs we observed to get prepared ahead of prosperous Tet 2022.

Our latest and exclusive study is bigger and more comprehensive than before.

In Kantar’s Brand Footprint 2021, we reveals Vietnam’s most chosen brands 2021.

Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6^th edition)

Check out our expert summaries and analyses of broad picture of media in Vietnam.

It has been 3 months since the first Covid-19 cases discovered in Ho Chi Minh City. Any changes in media landscape you should be aware of?